Last week was our first week open. We made some sales, sent out some price quotes, added merchandise to our retail space, but that was about it. This week we decided that if we were ever going to learn, or get some solid customers, we needed to just go out there and DO IT!
So what did we do? A LOT! We successfully printed our first run of promo stickers for our spectacular neighbors over at Drift Surf Shop. Sounds pretty simple right? No...not the first time at least. After a few minor mistakes, we finally produced a product we were extremely confident to sell. Drift was excited, and they handed out every sticker in the span of 2 days. What followed was incredible...
Nor'Easter Alternative Fishing Apparel followed suit and ordered a batch of stickers, and the next day Soundings Surf Co and Sons of Liberty ordered a run of stickers.
We are waiting on supplies so we can try our hand at posters, static window clings, and vinyl decals. Next week should prove to be equally as awesome, and equally as overwhelming. We finally have some textile screen printing orders on the board, and we even get to try out heat transfer vinyl off of our Roland VersaCamm!
We have learned that the more you try, the more you throw aside the fear of failure, the more successful you can become. The more you talk about your business, the more business you will yield. The more you hand out your business cards, the more likely you are to have a customer walk through those doors. Starting a business with 0 cliental is scary, but the only way to combat that fear is to go out there and promote yourself.
Special thanks to Drift Surf Shop, Nor'Easter, & Sounding Surf Co for being our first customers and spreading the word about our shop. You guys rock!
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